San Francisco SFpark: Demand-Responsive Pricing
San Francisco, USA
Challenge
Downtown parking spaces either full or underutilized, with drivers circling blocks looking for parking, contributing 30% of traffic congestion.
Solution
Implemented demand-responsive pricing with sensors monitoring occupancy. Prices adjusted every few weeks based on actual demand — raised in high-demand areas, lowered in underused zones.
Results
- 30% reduction in circling time
- 8% average parking rate decrease
- 16% reduction in VMT in pilot areas
- Improved availability to 60-80% target