Knowledge Hub

Case Studies

Real-world examples of parking, curb, and last-mile transformations with measurable outcomes from cities, healthcare, universities, retail, and logistics operators.

Municipal

San Francisco SFpark: Demand-Responsive Pricing

San Francisco, USA

2011-20147,000 metered spaces

Challenge

Downtown parking spaces either full or underutilized, with drivers circling blocks looking for parking, contributing 30% of traffic congestion.

Solution

Implemented demand-responsive pricing with sensors monitoring occupancy. Prices adjusted every few weeks based on actual demand — raised in high-demand areas, lowered in underused zones.

Results

  • 30% reduction in circling time
  • 8% average parking rate decrease
  • 16% reduction in VMT in pilot areas
  • Improved availability to 60-80% target
Logistics

Amsterdam: Zero-Emission Urban Freight

Amsterdam, Netherlands

2019-2023City center (8 km²)

Challenge

City center congested with delivery vans making multiple trips, poor air quality, and conflicts between freight and cyclists.

Solution

Created zero-emission zones, established micro-hubs for cargo bike last-mile delivery, implemented delivery time windows, and required clean vehicles for city access.

Results

  • 40% reduction in delivery vehicle trips
  • 60% of parcels now delivered by cargo bike
  • 25% improvement in air quality metrics
  • Reduced delivery-cyclist conflicts by 50%
University

UCLA: Campus Parking Transformation

Los Angeles, USA

2018-202124,000 parking spaces

Challenge

50,000+ daily campus users competing for 24,000 parking spaces. Staff and student frustration, sustainability goals unmet, and parking revenues subsidizing operations.

Solution

Implemented tiered permit pricing, transit pass program, expanded bike infrastructure, remote lot shuttle service, and real-time parking guidance.

Results

  • 15% reduction in single-occupancy vehicle trips
  • Transit ridership up 35%
  • Parking satisfaction improved 20 points
  • $2M annual parking revenue increase
Municipal

Seattle: Flexible Curb Management

Seattle, USA

2020-2022Downtown and urban villages

Challenge

Pandemic exposed conflicts between traditional parking, outdoor dining needs, and delivery/pickup zones. No system to quickly reallocate curb space.

Solution

Developed flex zone program allowing curb use to change by time of day. Parking in mornings, loading at midday, PUDO in evenings. Digital permits for commercial users.

Results

  • 200+ flex zones created
  • 50% reduction in double-parking citations
  • Restaurant revenue up 25% with outdoor dining
  • Delivery efficiency improved 30%
Healthcare

Mayo Clinic: Patient Access Optimization

Rochester, USA

2019-202115,000 daily visitors

Challenge

Complex medical campus with patients from around the world struggling to navigate parking. Long walks for mobility-impaired patients. Staff parking competing with patient needs.

Solution

Redesigned patient drop-off zones, implemented appointment-linked parking reservations, created dedicated mobility assistance areas, and separated staff parking with shuttle service.

Results

  • Patient satisfaction scores up 15 points
  • Average patient walk distance reduced 40%
  • Staff parking complaints down 60%
  • Emergency vehicle response time improved
Aviation

Amsterdam Schiphol: Terminal Curbside Redesign

Amsterdam, Netherlands

2018-202070+ million passengers/year

Challenge

Terminal curb overwhelmed by private vehicles, taxis, and ride-hailing. Long dwell times, double-parking, and conflict between commercial and private pick-ups.

Solution

Separated private and commercial pick-up areas, implemented dynamic pricing for curbside access, created designated TNC staging lots, and deployed real-time arrival information.

Results

  • Curbside dwell time reduced 45%
  • Vehicle throughput increased 30%
  • Passenger satisfaction improved 12 points
  • Curb revenue up €3M annually
Retail

Westfield: Omnichannel Parking Integration

Multiple locations

2020-202215 shopping centers

Challenge

E-commerce growth created demand for click-and-collect zones not designed into original parking. Delivery vehicles blocking customer areas. Weekend peaks overwhelming capacity.

Solution

Converted prime parking to curbside pickup zones, implemented parking guidance with zone-specific wayfinding, created dedicated delivery windows, and deployed EV charging.

Results

  • Click-and-collect capacity up 400%
  • Customer wait time under 5 minutes (avg)
  • Delivery conflicts reduced 70%
  • Overall customer satisfaction stable despite changes
Municipal

Paris: Parking Reduction & 15-Minute City

Paris, France

2020-2024City-wide (105 km²)

Challenge

Streets dominated by parked cars (700,000 spaces), limited space for cycling and pedestrians, air quality issues, and climate commitments requiring mode shift.

Solution

Eliminated 60,000+ on-street parking spaces, converted to bike lanes, wider sidewalks, and green space. Increased parking prices. Expanded bike share and transit.

Results

  • 60,000+ parking spaces removed since 2020
  • Cycling trips up 70% in converted corridors
  • Air quality improved 15% in target areas
  • Car traffic down 8% city-wide
Logistics

UPS: Urban Micro-Hub Network

Multiple European cities

2018-202325+ cities

Challenge

Large delivery trucks unable to access narrow historic streets, delivery time windows limiting efficiency, and pressure to reduce emissions.

Solution

Established network of small urban depots for last-mile consolidation. Deployed cargo bikes and small EVs for final delivery. Partnered with cities on curb access.

Results

  • 30% reduction in urban delivery vehicle miles
  • Delivery success rate up 15%
  • Customer complaints down 40%
  • Operating costs reduced 20% in served areas
Municipal

LA Express Park: Downtown Parking Revolution

Los Angeles, USA

2012-20156,000 metered spaces

Challenge

Downtown parking occupancy varied wildly — some blocks 100% full while others sat empty. Drivers cruised extensively looking for cheaper or available spots.

Solution

Deployed parking sensors across downtown, implemented dynamic pricing adjusting hourly based on demand, and created mobile app showing real-time availability.

Results

  • 10% reduction in overall parking demand
  • Average time to find parking down 33%
  • Parking availability improved from 65% to 80%
  • Annual parking revenue up $1.5M

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